In January, 2013, the Ketchum / Sun Valley Historical Society hired Murphy Media Services to help generate media coverage of its 2013 Ski Hall of Fame induction ceremony. This year, six legendary skiers were inducted, including Olympian Picabo Street. Although the event was being held in Ketchum, the Historical Society was hoping to raise awareness of the ceremony in the capital city of Boise, Idaho, 150 miles away. Our media outreach was successful in arranging for the NBC affiliate to travel to Ketchum to cover the event, as well as providing pre-event publicity. In addition, we worked with KBSU Radio, the local NPR affiliate, to arrange a phone interview with Picabo Street prior to event.