Media PitchingNews

Agency News: Murphy Media Services selected to manage media outreach for National Diving Dog Tour

BEARDED COLLIELast month, Murphy Media Services was picked to provide media outreach and promotion for the National Diving Dog Tour presented by Oust® and Purina®. Most people have seen this event as part of the Purina Incredible Dog Challenge, produced by Carson International, Inc. It’s where dogs race down a 40-foot platform and dive as far as they can into a 20,000 gallon pool. The dog that dives the farthest wins. Lots of barking and splashing and cool dog entertainment. It’s just dog-gone fun. Our job was to get media attention and, hopefully increased audience attendance, in the tour sites – New Jersey, Wisconsin, California, Tennessee, and Georgia. For this project, we teamed up with another great Boise marketing firm, FusionSet, Inc. Media coverage in each market was exceptional.