Last month, Murphy Media Services was picked to provide media outreach and promotion for the National Diving Dog Tour presented by Oust® and Purina®. Most people have seen this event as part of the Purina Incredible Dog Challenge, produced by Carson International, Inc. It’s where dogs race down a 40-foot platform and dive as far as they can into a 20,000 gallon pool. The dog that dives the farthest wins. Lots of barking and splashing and cool dog entertainment. It’s just dog-gone fun. Our job was to get media attention and, hopefully increased audience attendance, in the tour sites – New Jersey, Wisconsin, California, Tennessee, and Georgia. For this project, we teamed up with another great Boise marketing firm, FusionSet, Inc. Media coverage in each market was exceptional.