National Dog Show Presented by Purina

Posted on Posted in Media Pitching, News, PR Campaigns

 

 

Murphy Media Services worked with Carson International, Inc., producers of the annual National Dog Show on NBC, presented by Purina, to generate some buzz about the show and provide an opportunity to showcase Carson’s involvement in the very popular program. We created a very focused pitch for our local NBC affiliate, KTVB TV, explaining Idaho’s connection to the show, and suggesting that their viewers might be interested in getting a behind-the-scenes look at who produces it. The news story aired on two newscasts the night prior to the show, on the morning newscast the day of the show, and during the evening newscast following the show.

FOLLOW ALONG WITH THE 2013 NATIONAL DOG SHOW BY DOWNLOADING THE OFFICIAL PROGRAM HERE: 2013 NDS Program