Public Relations . Writing . Media Relations

Solid Installers, LLC, just opened a new office at 104 E. Fairview Ave, in Meridian, Idaho, and are offering a unique and cost effective approach to commercial sub-contracting services. They provide a full range of construction tradesmen services that can be put on a job from start to finish. The beauty of this “team approach” is that a general contractor could simply sub-contract with Solid Installers and get a complete team of construction specialists, rather than hiring out to multiple subs, which means multiple contracts, more overhead and headaches. Solid Installers teams specialize in the full range of commercial remodeling and tenant finish work including: demolition, concrete cutting and removal structural and non-structural wood framing, metal stud framing, , drywall, grid work, ceramic tile, FRP , restroom accessories, painting, vinyl wall covering, custom cabinetry and equipment, fixture and decor package installation.

Their projects have included restaurants, retail shops, salons, and offices. Licenses are held in Idaho, Utah and Washington.

In this economy, streamlining while maintaining the highest level of professionalism and service is a great idea! Call Jason Jessup, Tom Bailey and Dennis Currie for more information at 208-866-7638.

October 14th, 2009
Posted in Client news, News
Posted by Patti

On Saturday, Aug. 29, Smashburger lovers throughout the Treasure Valley can help raise funds for the St. Luke’s Children’s Hospital by purchasing an Idaho Smashburger or Idaho Smashchicken.

Smashburger is celebrating the grand opening of its first Idaho location at 3223 East Louise Drive in Meridian—just north of St. Luke’s Medical Center—by donating $1 to St. Luke’s Children’s Hospital from each Idaho Smashburger or Idaho Smashchicken sold. And, here’s a bonus – anyone ordering these items will also receive a FREE order of Smashfries, tossed in olive oil, rosemary and garlic, courtesy of McCain Foods.

The Idaho Smashburger and Idaho Smashchicken are unique to Idaho and specifically created for the market, which features a one-third or half-pound 100 percent Angus beef—fresh, not frozen—smashed, seared and seasoned on a hot grill, topped with potato chips, cheddar cheese, lettuce, tomato, onion and mayo on an artisan potato bun. The Huckleberry Shake made with Häagen-Dazs ice cream is also an Idaho-exclusive menu item.

“We’re pleased to be supporting the St. Luke’s Children’s Hospital and the Treasure Valley community,” said Smashburger Founder Tom Ryan. “We recognize the good work that the hospital does for its patients and families in one of their greatest times of need. We’re also proud to partner with McCain Foods for this event.”

St. Luke’s Children’s Hospital is a member of The Children’s Miracle Network, which raises funds for more than 170 children’s hospitals throughout the world. Donations provide medical care, research and education that save and improve the lives of 17 million children each year. The Children’s Miracle Network also ensures that children’s hospitals have the resources they need by conducting special events and grassroots fundraisers year-round.

Smashburger’s menu provides something for everyone. Patrons can order a variety of delicious Smashchicken, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can also enjoy Häagen-Dazs shakes and root beer floats with their meal.

To learn more, visit www.smashburger.com.

August 26th, 2009
Tags: Idaho, Murphy Media Services, Smashburger, St. Lukes Childrens Hospital
Posted in Client news, News
Posted by Patti

The Treasure Valley is Getting Smashed!
Smashburger, an innovative “better burger” restaurant concept, will open its first Idaho location on Aug. 19 at at 3223 East Louise Drive in Meridian, it’s the first of five planned restaurants in the state. And, Lucky Us! We’ve been asked to help launch the new restaurant in our local area – our job is to assist with media relations and help create a “buzz.”

Known among burger lovers for the cooking method used to create the perfect burger, Smashburgers are either a one-third or half-pound ball of one hundred percent Angus beef – fresh, never frozen – smashed on a flat grill to sear in juicy flavor. To further the “better burger” experience, Smashburgers are served on butter-toasted buns and topped with a selection of real cheeses, the freshest produce and unique toppings, including haystack onions, guacamole or even a fried egg.

Smashburgers can be paired with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Diners can also enjoy Häagen-Dazs shakes and root beer floats with their meal. There also are Smashdogs, Smashchicken and Smashsalads. A regional menu created specifically for Idaho will be available at statewide stores. It includes:

• The Idaho Smashburger or Smashchicken made with potato chips, cheddar cheese, lettuce, tomato, onion and mayo on a potato bun.
• The new Huckleberry shake.
• Local bottled beer.

Smashburger plans to open five Idaho locations over the next few years, and is scheduled to open between 30 and 60 new restaurants nationwide by the end of 2009.

July 28th, 2009
Tags: fast food, french fries, Hamburger, Smashburger
Posted in Client news, News
Posted by Patti

In honor of the Idaho men and women who have died in service to our country, the Idaho Veterans Cemetery will hold a Memorial Day celebration on Monday, May 25 beginning at 10 a.m. The cemetery is located at 10100 N. Horseshoe Bend Road.

The ceremony will feature several speakers including a representative from Sen. Mike Crapo’s office; Congressman Walt Minnick; Major General Larry LaFrenz, Commanding General of the Idaho National Guard; Col. James McGovern, Commander of the 366th Operations Group at Mt. Home AFB; and Col. USMC Retired David Brassuel, Administrator of the Idaho Division of Veterans Services.

There also will be music from the the Idaho National Guard 25th Army Band, a wreath laying ceremony, rifle and cannon salute, a military flyover and a ceremonial release of white doves.

Because of limited parking inside the cemetery grounds, attendees are asked to park their vehicles at the Optimist Youth Sports Complex, 9889 Hill Rd., and take a free shuttle to and from the cemetery. The shuttle includes handicap accessibility and is being provided by the Brown Bus Company of Nampa.

For more information call the Idaho State Veterans Cemetery at 208-334-4796.

May 22nd, 2009
Tags: Idaho Veterans Cemetery, Memorial Day, Veterans
Posted in Client news, News
Posted by Patti

Perfect Order, a Boise company which specializes in helping people organize their homes and offices, has launched “Senior Moves,” a new service designed to help older adults and their families with the emotional, mental and physical aspects of relocating, downsizing, or aging in place

Professional organizers with the Senior Moves program are trained to help people sort and categorize items, and decide what to what to keep and what to let go of. The service is designed for people who must relocate quickly, people who can no longer maintain their home, people with declining health who have little or no surviving family, family members or people grieving from a recent illness or a loss of a loved one, people dealing with a build-up of belongings, families struggling with age-related illnesses and conflict, and adult children that need help moving their parents or family members.

This is a very important service, as one of the biggest challenges for older people is not knowing where to start. Senior Moves director Lori Davies told me, “When faced with a lifetime of treasures, memories, belongings and papers, it can be emotional and overwhelming.” But Senior Moves can break the process into manageable pieces that can be divided up between family and friends, or they’ll handle the complete process from beginning to end.

Here’s some of the services they offer:
• helping people sort belongings into groups to keep, pass down to family, give away, or sell;
• Arranging to ship, store, sell, or donate belongings;
• Pre-packing non-essential items to make a move easier;
• Paring down stored paper records, and shredding confidential paper;
• Helping plan a new home’s layout to determine what furniture to move;
• Helping a person get settled in a new home;
• Sorting, dispersing and preparing an estate for sale after a family member has passed away.

Another unique service is that they work with “aging-in-place” professionals to help a person remodel their home so they can continue to live there safely as they age and their lifestyle changes.

This program is the only local senior moving service certified by the National Association of Senior Move Managers.

For more information call 208-323-6761 or visit the website at www.perfecttransitions.com.

May 15th, 2009
Tags: Boise Idaho, Murphy Media Services, Perfect Order, Senior citizen, Senior Moves
Posted in Client news, News
Posted by Patti

The Summer/Fall 2008 issue of Sun Valley Magazine (which included two of Patti Murphy’s articles on the sport of falconry and on the Peregrine Fund) has won the 2009 Maggie Award for best Semi-Annual Consumer Magazine! The Maggie Awards are the most prestigious national publishing awards in the Western United States (presented by the Western Publications Association), considered the “Oscars of the magazine publishing industry.”  Sun Valley Magazine is in good company, as other winners have included Shape, Sunset, Arizona Highways, Western Interiors and Design, Backpacker, Yoga Journal, Sierra, Mother Jones, and San Francisco Bay Guardian.

And this same issue was also the proud recipient of a 2008 Ozzie Award for “Best Use of Photography” and a 2008 Eddie Award for Best Editorial Content (including Murphy’s two feature stories). The incredibly prestigious Ozzie and Eddie awards are open to all nationally-distributed magazines and are given in recognition of excellence in magazine design (the Ozzie) and editorial content (the Eddie). It is the largest national competition for magazines, and we are proud to have been able to contribute to this wonderful honor.  

May 5th, 2009
Tags: falconry, Maggie Award, Murphy Media Services, Peregrine Fund, Sun Valley Magazine, World Center Birds of Prey
Posted in Agency news, News
Posted by Patti

Murphy Media Services owner Patti Murphy received two Excellence Awards from the Idaho Press Club on May 2 in recognition of her freelance writing and her media campaign and public relations work on behalf of her client.

Murphy received an award for the Media Campaign she developed for the National Diving Dog Tour sponsored by Oust and Purina. Murphy partnered with FusionSet, Inc., another Boise, Idaho marketing agency, on the program which was designed to gain media and community awareness of a nationwide traveling Diving Dog competition during the Summer of 2008.

Murphy also received an award in the category Magazine Writing-Light Feature, for her article, “The Elegant Barn,” which she wrote for Sun Valley Home Magazine. The judge, commenting on Murphy’s article, wrote, “The opening of this story set up the rest of it beautifully, not an easy feat to accomplish when writing about anonymous owners.”

Previously, Murphy won the 2005 First Place award for Crime and Courts Reporting for Weekly Newspapers for her reporting on a double murder trial. In 2004 she won a Second Place award for Media Campaigns; a Second Place award for Script Writing; and Third Place for News Release Writing. To see a complete list of 2008 award winners, visit the Idaho Press Club.

May 2nd, 2009
Tags: Idaho Press Club, Murphy Media Services, Patti Murphy, writing awards
Posted in Agency news, News
Posted by Patti

Robert Howell, president of Green Clean, a Boise commercial cleaning service, has earned the Accredited Professional designation from the U.S. Green Building Council’s Leadership in Energy and Environment Design (LEED) program.

This is quite an achievement as Howell is the first LEED Accredited Professional (AP) in the Treasure Valley commercial cleaning industry. For more information about the LEED program visit http://tinyurl.com/5whn3j .

APs have demonstrated a thorough understanding of green building practices and principles, and are able to facilitate the certification process for the LEED Green Building Rating System. LEED recognizes performance in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.

“Our company specializes in using cleaning methods designed to protect health without harming the environment,” Howell said about Green Clean. “This type of cleaning program goes beyond chemical and equipment choices. It also include specific policies, procedures, training, and shared responsibilities that minimize the impact of cleaning materials on building occupants and the environment,” he said.

Green Clean can be reached at 208-345-2109 or visit www.greencleanidaho.com.

May 1st, 2009
Tags: Green Clean, LEED
Posted in Client news, News
Posted by Patti