Promoting the Exergy Tour ladies pro cycling race

Posted on Posted in Client news, Media Pitching, PR Campaigns

Murphy Media Services provided public relations and media outreach services for the 2012 Inaugural Exergy Tour, a five-day ladies pro cycling race leading up to the London Olympics. With only a few months to generate buzz, we worked closely with the Exergy marketing team to come up with a comprehensive PR and media schedule. The race received excellent coverage before, during and after the event.